In the past few weeks I was trying to figure out if there is such thing as online guerrilla or is the guerrilla online actually the viral marketing? Since the goal of the guerrilla marketing is to attract great attention with small budgets (in most of the cases) it matches the philosophy behind viral marketing.
Guerrilla marketing is the ultimate product of your imagination. Although it may be hard to believe guerrilla stunts are usually simple and cheap, but very effective attention grabbers. Yes, it sounds like a paradox, but it is an achievable one. Fascinating campaigns such as the Heineken event in Italy, have been performed by ultra creative