26 October 2010 0 Comments
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eMarketer: Seven Guidelines for Achieving ROI from Social Media

eMarketer: Seven Guidelines for Achieving ROI from Social Media

Even when social networks first emerged, it was clear to every marketer that it would be one of the greatest opportunities and the greatest challenge at the same time. For more than 4 years marketers try to develop social media strategies and sell them to senior management. But, when it comes to measuring ROI it