11 October 2010 0 Comments
4   I love it

Guerrilla – The holy grail of advertising

Guerrilla – The holy grail of advertising

Guerrilla marketing is the ultimate product of your imagination. Although it may be hard to believe guerrilla stunts are usually simple and cheap, but very effective attention grabbers. Yes, it sounds like a paradox, but it is an achievable one. Fascinating campaigns such as the Heineken event in Italy, have been performed by ultra creative

10 October 2010 5 Comments
3   I love it

And then there was Salsa

And then there was Salsa

There are over 120.000.000 (I can’t even pronounce this number!?!) videos on YouTube only. So, the question is how to make yours to grab the attention of your target audience? How to make the WOW effect? How to make your video go viral? You either have to be very very creative and lucky to create such