It’s been a while since my last post, partly because I’ve been busy with other things and partly because I had a lack of inspiration. However, some things that happened in the past period have inspired me to think more about Social Media Optimization (SMO). We all know that Social Media Optimization is critical for success, especially in B2C and everyone is trying to find the right formula for their social media presence.
When you read what experts say about Social Media Optimization, all you will read is that you need to follow these rules:
- Create shareable content
- Make sharing easy
- Encourage and reward user engagement
- Continuously share value-adding content
I support this 100%, but when a start-up is in question, how do you create the critical mass to which you will apply these rules? There are millions of businesses that are trying to do exactly the same as you are and all of them follow these golden rules. On the other hand, there is so much SPAM that makes it even harder to optimize the social media presence.
So, here are my tips how to make your social media life easier:
- Buy your social media followers. Yes, I know this may sound unacceptable but when you are starting to build your brand and trying to connect with your target audience it is much easier to do it when you already have followers than when you have an empty followers.
- Establish personal relationships. Dedicate time to connect with every new follower. Big brands don’t have the capacity to connect with every follower they have. This is your opportunity to show your new followers that you actually appreciate them for connecting with your brand.
- Ask for recommendations. After you establish the personal relationship with your audience you are in a great position to ask your followers to recommend your brand to their friends. Make that as subtle and humble as possible.
- Don’t forget the rules above. Although these 3 tips will help you get started you shouldn’t forget about the rules mentioned above: Create content, make it shareable, encourage and reward and do it all over again.