Delivering a message to a target audience and standing out from the competitors can be tricky especially when the market is overcrowded and the space you get is just not enough. This has always been an issue, but with the boost in smartphone usage new endless opportunities are upon us.
Something that is being used massively lately and is particularly popular in Japan are the QR codes.
What are QR Codes?
QR (Quick Response) Codes make everyday items become a website (print-to-mobile-to-web messaging) where everything can actually become a hyperlink. These smart codes are similar to the barcodes, however, QR Codes hold more information (website addresses, text and phone numbers). A barcode can hold only about 20 digits whereas QR Codes can hold up to 7.000 digits.
How to use QR codes to promote your product?
These codes are great for advertisers because they are provided with the opportunity to connect the offline world to the online world and drive traffic to their mobile website. This is an effective way to to make the one-way communication provided by the print media and turn in it into a two-way interaction between the advertiser and the consumer. So, the possibilities are endless!
The most common uses of QR codes are:
- Print ads (Billboards, newspapers, magazines, catalogs, buses, shop windows…)
- Websites, Blogs, E-mail Signatures
Customers can contact advertisers easily, make bookings, download video and audio files to find out more about the products and services. Advertisers can build loyalty and get repeated businesses by maybe offering downloadable coupons. Moreover, many movie posters in theaters now have QR codes that when scanned will take you to the trailer video of that movie online.
Best examples of using QR Codes in marketing
Although the QR Codes are obsessively popular in Japan, some of the greatest brands in the world have seized the opportunity and started using them massively.
And what’s best is that QR Codes are extremely simple to create and include in your products ad. Here is one of the QR Code generators you can start using today (http://qrcode.kaywa.com/)!