Mojot Blog

Everything related to your business or industry can change even the way you do business, but one thing that remains certain is that marketing is essential for achieving your business goals. You may have an online or offline i.e. brick-and-mortar business but you must make sure not to use one marketing channel exclusively. As online

It’s been a while since my last post, partly because I’ve been busy with other things and partly because I had a lack of inspiration. However, some things that happened in the past period have inspired me to think more about Social Media Optimization (SMO). We all know that Social Media Optimization is critical for success,

Every internet marketer knows how hard it is to optimize the conversion rate on Google AdWords if the available budget is small and how harder it is to do so when you are targeting high-competition keywords. Here is a pie chart prepared by @WordStream on the most expensive keywords on AdWords. Without surpise, ‘insurance’ is by

Recently, I’ve had a very unpleasant communication on Twitter with a brand, that left me practically speechless. Their communication was crude, insulting, degrading and humiliating. No, I won’t be naming names (I am sure they will recognize themselves if they read this), but I will give few tips how to choose a social communicator; to them and

In the past few weeks I was trying to figure out if there is such thing as online guerrilla or is the guerrilla online actually the viral marketing? Since the goal of the guerrilla marketing is to attract great attention with small budgets (in most of the cases) it matches the philosophy behind viral marketing.

Many B2B marketers are probably wondering if Google AdWords is the right tool for B2B lead generation for their business. As all worldwide searches begin with Google so do B2B related searches. The classic form of B2B marketing when companies need to cold call the potential client and schedule a meeting to present their products

All marketers know or at least should know who their visitors are and what they are looking for on a website. However, no one is the visitor’s mind to be able to say with 100% certainty that the website it completely tailored to the visitors needs. Although visitor profiling is is necessary for every website,

When you are running PPC campaigns it is critical that you have a landing page optimized for the ads you are running in your campaign. When you are running an e-mail campaign it is as much critical to have an optimized landing page. Actually, for every campaign there must be a landing page that will

Delivering a message to a target audience and standing out from the competitors can be tricky especially when the market is overcrowded and the space you get is just not enough. This has always been an issue, but with the boost in smartphone usage new endless opportunities are upon us. Something that is being used

When it comes to search engine optimization, all of us who do it know how tough it is to research and monitor keywords, find keyword variations, track rankings and monitor competitors on a regular basis. And this is getting even tougher when it’s done for multiple websites. So, thank God there are tools that make